Localization · 04 / 09
Not machine translation — wording a native actually understands, searches and trusts.
The real problem with machine translation is not grammar. It is that every word is recognizable yet the whole thing does not read like a human. Get a product name or term wrong, and buyers simply cannot find you.
A real example: in German, 'LED panel light' is 'LED Panelleuchte'; machine translation produces 'Plattenlicht' — a word no German buyer would ever search.
Localization means first unifying your product names, specs and jargon into a glossary, then translating into the wording natives actually use.
Translation, localization, glossary and layout are done by us; you provide source files and product knowledge.
Product catalogues, manuals, website copy, spec sheets and other source files.