Foreign Trade

About Foreign Trade

Three hundred years, and the centre of world trade has changed hands several times.

18th century

Britain · Industrial Revolution

Steam power plus ocean routes sold goods to the world and built the empire on which the sun never set.

19th century

Britain · Free trade

Repealed the Corn Laws — the first country to make free trade national policy.

20th century

America · The dollar and culture

After the war, the dollar system plus Coca-Cola and Hollywood took the global market.

1950s–70s

Japan · Export-led growth

“Made in Japan” swept the world; overseas earnings once matched the domestic market.

1970s–80s

The Asian Tigers

South Korea, Taiwan (China), Hong Kong (China) and Singapore took off on export processing.

2001

China · WTO accession

Became the world’s factory; trade volume grew more than tenfold in twenty years.

Now

China · Brands going global

From contract manufacturing and cross-border e-commerce towards our own brands and channels.

Why Export

Why the domestic market keeps getting harder

It isn’t that your product is bad — it’s that too many people are squeezed into the same pond.

1. The pond doesn’t grow, the crowd does

China is the world’s largest factory and most industries run on overcapacity. Three workshops on the same street make the same product, and whoever quotes lowest takes the order. There is no lowest price — only lower.

2. Stuck in the middle is the worst place to be

Above you, the leading brands have channels, capital and pricing power. Below you, small workshops carry no team, no social insurance, and will quote down to cost. In between sit the companies with real factories, real staff and proper certifications — the highest cost base, and the least room to move on price.

3. You can sell the goods, but you can’t collect the money

Ninety-day terms are normal domestically; six months is not unusual. The goods leave the gate and the money stays on someone else’s books. If they hit a cash-flow wall, that becomes a bad debt, and a year of profit can sit in one or two orders.

4. Costs rise every year, prices fall every year

Raw materials, labour, environmental compliance, social insurance — more regulated every year, and more expensive every year. The price your client pays goes the other way. Squeezed from both ends, the margin disappears.

5. Everything looks the same, so it comes down to price

Same design, same photos, same pitch. Why should a customer pay you one cent more? Eventually the only lever is a discount, and the discount eats the profit.

6. Slower growth means less room for error

Domestic demand has cooled. A wrong order used to be covered by the next one; now one wrong order can wipe out a year. So you don’t dare invest in equipment, expand capacity or hire — and the less you move, the more stuck you are.

It isn’t that your product is bad — it’s that too many people are squeezed into the same pond.
You are not short on effort; effort simply no longer earns a margin.
Overseas competition isn’t absent — you simply haven’t started competing for it yet.

A few terms, defined

Words that get used loosely — here is how we use them.

Going global
A factory that used to sell domestically extending its sales channels into overseas markets.
Owned website
A website the company owns outright — domain and backend belong to the company, not to a platform account.
Buyer leads
Company information and publicly available contact details of potential buyers, used together with an assessment of their purchasing intent.
Deliverability
The share of sent business emails that actually reach the recipient’s inbox rather than the spam folder.
GEO
Generative Engine Optimization — structuring content for AI search (ChatGPT, Perplexity, Google AI Overviews and similar) so that AI answers cite your information.